Access to Artist Merchandise is here.

Support the artists. Wear the story.

Support the artists. Wear the story.

Applications are now open for Access to Artist Merchandise fund. Enter today to be in with a chance to be awarded 1 of 3 grants worth up to £10,000.

Why is merchandise so important?

Did you know that 82% of global independent artists say they can’t afford to tour, with fewer than 1 in 5 consider touring as actually financially viable?

We’re not saying that merch solves these problems, but we do know that it helps. What your music merchandise will do is create a reliable and long-term income stream.

We’ve delivered over £2 million in merchandising profits for artists in the last two years, and now we want to help you, too.

Awards

Apply for the first year of Access to Artist Merchandise (ATAM), a new fund designed to help artists build sustainable income through music merchandise. Being an artist in the music industry in 2025 is hard, we’re here to make it a little easier.

The fund will award:

£10,000

 in credit with terrible* to design, produce, and sell merchandise for a tour, album, or special project

£2,000

 in credit with terrible* to design, produce, and sell merchandise for a tour, album, or special project

£2,000

 in credit with terrible* to design, produce, and sell merchandise for a tour, album, or special project

All premium quality merchandise is built to last and supplied by AS Colour.

Before starting your application

  1. Prepare one of the following to help us get to know your project:
    • A short video (max 2 mins)
    • A slide deck (max 10 slides)
    • A one pager
    Max file size 10mb

  2. Describe your ideal merch in a mood board or creative brief.
    3. Max file size 10mb

 FAQs

  • Apply for the inaugural year of Access to Artist Merchandise (ATAM), a new fund designed to help artists build sustainable income through music merchandise. Being an artist in the music industry in 2025 is hard, we’re here to make it a little easier.

  • The fund will award:

    • 1 artist will receive £10,000 in credit with terrible* to design, produce and sell merchandise for a tour, album, or special project.

    • 2 runners-up will each receive £2,000 in credit

    All premium quality merchandise is built to last and supplied by AS Colour.

  • As long as you do not have a merchandising deal in place, ATAM is open to anyone! Whether you’re signed, unsigned, finishing your latest project or just starting one, we want to hear from you. Let us know what you have coming up and what your dream merchandise collection looks like.

  • You can apply by filling out this form here. 

    We need links to your streaming platforms and social media, a design brief or mood board, and an outline of your upcoming campaign or project.

  • Applications open Monday 2nd June at midday UK time, and close Tuesday 2nd September 2025 at 8pm UK time.

  • Successful applicants to the 2025 ATAM fund will be carefully selected by the terrible* and AS Colour teams.

    We believe that the best merch is created with fans in mind — products that will continue to be worn, washed and looked after for years to come. We’re looking for creativity, purpose and potential.

    1. Creativity
      Merch is more than just putting a logo on a t-shirt. We want to see how your products will become an extension of your sound, identity and upcoming project.

      Already have a concept/design? Upload them with your application.

    2. Purpose

      Now more than ever, our artists and their fans care about what they consume. All merchandise will be sustainably and ethically made, with blanks supplied by AS Colour. We want to see ideas that consider the merchandise's longevity, sustainability and true purpose.

    3. Potential

      We hope that ATAM will kickstart a reliable, long-term income for the successful applicants. This fund is open to all artists, anywhere in the world, of all genres and backgrounds, at any stage of their career. We encourage applications from underrepresented voices in music.

  • We don’t work with everyone, and we always prefer warm introductions. If you don’t know someone who can introduce us, please contact us to send us a bit about what you’re working on.

  • Please email atam@terrible.group.